PRESS RELEASES

23.07.02

WorldBy.Com launches fresh new look to their Corporate web site www.WorldBy.Com

WorldBy.Com has launched a fresh new look to their corporate web site as part of the re-branding of the successful online accommodations company, CharmingEscapes. The change means a broader selection of accommodation is available through the company's nine online publications - at the same high standard that WorldBy.Com (formerly CharmingEscapes) has built its reputation on.

The image change is a direct response to rapid growth over the past 2 years. When the company started up in 2000 the first destination on offer was Tuscany - the popular and highly recommended www.Tuscany.Net. Today there are publications for Italy - with speciality sites for Florence, Rome and Venice. And WorldBy.Com has expanded into the rest of Europe offering publications for London, Paris, the French Riviera and Amsterdam.

This year, with over 1150 properties online in these nine destinations, an expected 30,000 unique reservations and gross booking revenue of 100 million Euro, the Executive Team felt it was time to bring the original concept of 'charming accommodations' more in line with the demands of WorldBy.Com's some 70,000 registered users.

CEO Stefano Galastri explains, "The tourists who write to us every day asking for advice or providing suggestions have a clear idea of what they want. The Sheraton Paris Airport Hotel, for example, is a very requested 5 star hotel located at the Charles De Gaulle Airport, an area which could not be considered as 'charming' but which is very much in demand.

"In fact, what our brand is offering today is the opportunity to choose on the Internet a charming vacation, a city break at a trendy hotel, a business trip or a relaxing weekend - and being able to keep an eye on the budget. So tourists who have booked their honeymoons online with us can come back to organise their business trips."

The By.Com brand was chosen for its simplicity and for the fact that the words summarise the way the company operates. "'FlorenceBy.Com' is not simply 'Florence By Dot Com'", Mr Galastri explains, "but it is 'Florence' - pause - 'By Dot Com', where 'Florence' states the destination and 'By Dot Com' is the way to get there."

Although the image of the WorldBy.Com site has changed, the company remains committed to providing ever increasing numbers of consistently high quality accommodations to their customers around the world, 24 hours a day.

Notes for editors:

1. WorldBy.Com S.p.A. is an authorised Tour Operator in accordance with Italian and European law. [S.p.A is equivalent to a British Plc]

2. Through 19 online publications WorldBy.Com offers a complete service for secure online booking for holiday and business accommodation at selected properties in Europe.

3. Top line figures:
- more than 7 million page views a month
- expected gross bookings for 2006: 35 million Dollars
- 100,000 unique reservations a year
- more than 5,000 Hotels & Resorts All on direct contracts
- Average of 34 large size photos and 10 webpages of descriptions per Hotel (180,000 photographs online, Sept. 2006 figures)
- Yearly growth: 1,500 new affiliated Properties every year
- Financial debts and passive interests: ZERO every year, since the incorporation

4. Partner Enquires contact the Business Development Team
Email: partners@worldby.com
Tel: +39 0571 537024
Fax: +39 02 700 510 425

5. Press Enquiries contact:
Lorella Martini
Email: media@worldby.com
Tel: +39 0571 537024
Fax: +39 02 700 510 425

6. WorldBy.Com Publications:
www.Tuscany.Net
www.FlorenceBy.Com
www.VeniceBy.Com
www.RomeBy.Com
www.ItalyBy.Com
www.ParisBy.Com
www.LondonBy.Com
www.AmsterdamBy.Com
www.RivieraBy.Com
www.ScotlandBy.Com
www.IrelandBy.Com
www.BarcelonaBy.Com
www.FranceBy.Com
www.SpainBy.Com
www.PragueBy.Com
www.ViennaBy.Com
www.BudapestBy.Com
www.AlpsBy.Com
www.Europeby.Com